Tuesday, November 18, 2014

I Miss The Wish Book....


Does anyone else miss the catalogs that used to come in the mail, this time of year, from Sear's and Penney's?  I remember, first, as a kid, and then, as a young Mom, excitedly, opening their colorful pages.  So many wonderful things to look at and hopefully, purchase.

I know that "paperless" and "going green" is the way to go now but looking at pictures in a catalog, marking the pages of things we wished for, seemed a lot more fun than looking at merchandise online.  Call me old-fashioned, I guess.

I especially remember the excitement that came with the special Christmas edition of the catalogs!  It was then that the ideas for our Christmas lists were formed.  The dolls... The board games....the stuffed animals....the special holiday dresses...  (I'm pretty sure my early love for red velvet began because of a dress,  modeled on the cover of one of the Wish Books!)  I don't know if "Santa" paid attention to all the dog-earred pages but I can't remember one Christmas when I was disappointed with what I received.

As a young Mom, my excitement over catalogs didn't wane.  Being able to order the boys' school uniforms... getting ideas for their gifts, now that hubby and I were "Santa"....being able to see so many beautiful items...  All in one place and all without leaving the comfort of home.

That was, until your order came to the store.  It was then you would get "the call" and would head to your Penney's or Sear's store catalog counter to get your merchandise.   You'd tell the clerk your name and she would then go to the files, pull your order, go to the back of the store and come out with your purchases.  

I know that today's online shopping is very similar.  You can find everything you could possibly want online... from many different vendors...all with the click of a mouse and all delivered to your door.  But there was something magical about poring over the catalogs of those major retailers and outfitting your kids, decorating your home or making Christmas wishes come true, with  the many treasures you'd find in the Wish Book....and I, for one "wish" they were back.

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